REDISCOVERING THE PLEASURE OF PURE WATER AT HOME
ETHIC PLUS SOFTENER will make you discover all the pleasure of simple daily deeds. Your clothes will be soft, fresh and light, and your hair and skin will remain healthy and fresh. You will have much better results in the kitchen too, and drinks prepared with softened water will be lighter and more savoury without altering taste. People owning a hydromassage equipment will be able to appreciate all the advantages only with the use of softened water.

THE ELECTRICAL HOUSEHOLD APPLIANCE THAT MAKES THE ENTIRE HOME WORK BETTER
Thanks to ETHIC PLUS water softener, all water-using household appliances will work more efficiently, with a minor consumption of electric energy or gas and a much longer life.

TIME HAS COME TO CHANGE WATER.
The softening process is obtained by letting water pass through a bed of resins which, because of an exchange of ions, eliminate salts causing hardness.
After a certain time, resins, which are by then saturated, must be regenerated, in practice washed with an alkaline solution. In normal softeners this occurs at fixed intervals, without taking into account the actual resin saturation level, and with a considerable waste of salt and water.
Thanks to its exclusive "computerised intelligence", ETHIC PLUS water softener, on the other hand, knows exactly how much brine must be used for the regeneration process, and it will always use only the required quantity, thus reducing salt and water consumption.

VARYING WATER SUPPLIES
Thanks to a built-in electronic counter, the computerised control board will record, since the first day of operation, your consumption and, at the time you have chosen for regeneration, it will reckon the average consumption on the last seven days. By means of a statistical data processing, it will also decide whether regeneration has to be carried out or not.
This method, which will undergo continuous updating, will enable you to perform the best possible number of regeneration processes with no risk of running out of softened water.